Phones showing Pavock social media campaigns
Overview

Social media that grows your brand.

We don't just "post on social." We run your channels like a publication — with strategy, calendars, original content, and reporting your team will actually read.

From a 7-day audit through monthly content production, we handle the full pipeline: strategy, design, copywriting, scheduling, community management, and analytics.

~20
Posts per platform / month
50/50
Static / Reels mix
Avg. engagement lift in 90 days
Platforms we cover

One team. Every channel.

  • LinkedIn — B2B thought leadership, case studies
  • Instagram — reels, carousels, stories
  • Facebook — community, longer-form posts
  • YouTube — shorts, long-form, premieres
  • X / Twitter — opinion, news reactions
  • Pinterest — when it fits the audience
Content mix

The 5-pillar framework.

Every monthly calendar follows the same proven mix — so your channel never feels promotional or random.

40%

Education

How-tos, explainers, frameworks — the content people save and share.

25%

Products & Services

Service spotlights, feature deep-dives, use cases — without sounding like an ad.

15%

Social Proof

BTS clips, client wins, before-and-afters, team-at-work moments.

10%

Engagement

Polls, questions, "did you know" posts — designed to start conversations.

10%

CTAs & Offers

The asks. Book a call, download the guide, register for the webinar.

Our process

From audit to compounding growth.

01

Discovery & Audit (Week 1)

We audit your current channels, study competitors, and define audience personas, voice, and the metrics we'll move.

02

Strategy & Calendar (Week 2)

30-day content calendar with topics, platforms, and post types mapped to goals. You approve before we produce.

03

Production (Ongoing)

Copywriting, design, video editing, and scheduling. You see drafts for the month two weeks ahead.

04

Community Management

We reply to comments and DMs in your voice within business hours, flag anything that needs your call.

05

Monthly Reporting

One PDF, three pages, plain English. What shipped, what performed, what we're testing next.

Deliverables

What you get.

  • Brand voice & content guidelines
  • 30-day rolling content calendar
  • ~20 posts per platform per month
  • 50/50 mix of static and reels/video
  • Original designs and copy (no templates)
  • Hashtag and trending audio research
  • Scheduling via Buffer / Meta Business Suite
  • Community management (Mon–Fri, business hours)
  • Monthly performance report (PDF)
  • Quarterly strategy review
Common questions

FAQ.

How many platforms do you cover?

Typically 2–4 platforms per client. Spreading too thin always backfires — better to be excellent on three channels than mediocre on six.

Do you create the videos yourselves?

Yes — our in-house video team handles all editing for reels, shorts, and stories. For original shoots, we either send our team or work from footage you provide.

What if I want to approve every post?

Easy. We share the full month's calendar 14 days in advance for your sign-off. We don't post anything you haven't seen.

Ready to grow your social?

Tell us about your brand and goals. We'll send back a clear scope, sample content directions, and a fair monthly retainer estimate within one business day.

Start a project